UCI Mountain Bike World Cup

Mammoth Mountain, USA.

The 1990s were a special period for British cross-country mountain bike racing. Riders were on top of their game and none more so that Gary Foord who triumphed in California at Mammoth Mountain taking first place in the UCI Mountain Bike World Cup.


A brand was born…

Brand Story

Vertical Gain is a newly formed brand with a lot of history… the man behind the name is ex Mountain Bike Professional, Gary Foord.

Race Items of Gary Foord

Gary Foord

In 1994, Gary climbed mountains on a bike for a living. This took him to the thin air of Mammoth Mountain in California. After winning the Mountain Bike World Cup on this great mountain, the vision of Mammoth Lifestyle was born.

The First Alps Trip

Fast forward 14-years including a visit to three Olympic Games as an athlete, then a coach and finally to deliver commentary, 2008 saw our very first Mammoth Alps Trip. Many Mammoth Alpinists were created.

Brand History

The Mammoth brand became so strong that global bike brand Specialized decided to purchase the business in 2022. Gary remained part of that transition, but his desire to continue creating great rider experiences in the best regions of Europe lead him to develop Vertical Gain, a rider focused cycling experience business built from the foundations of the journeys we took under the Mammoth umbrella.

Vertical Gain

Vertical Gain takes every memory and strength from the Mammoth Alps and northern classics trips with the goal of delivering lifetime experiences for new clients.

The mountains offer inspiration. Ride through them and your sense of achievement will give you something you didn’t know you could have…fulfilment and pure joy.

Our assurance

  • Firstly, we make everything easy for you to travel with us
  • Before you travel, every question asked is addressed, and shared with fellow riders if appropriate
  • We meet you before you depart, in person or by Zoom
  • We welcome you and settle you into luxurious accommodation
  • Your bike is checked ahead of the first ride
  • We feed you well, before, during and after the days ride
  • The routes are fully explained and lead by us
  • All rides have support on route
  • We love what we do and aim to share that passion with you
  • Comfort, security, challenge and socialise….that is the Vertical Gain philosophy

Proven Track Record

With 12 years of hugely successful Alps Trips completed, along with frequent client journeys to the Classics, Vertical Gain has a sound foundation to leap from. Become part of our journey and we will deliver the adventure of a lifetime. Everywhere we travel to, iconic climbs, roads or pave are taken in. Let Gary talk about their history and encourage you to achieve something you previously thought impossible.

If you have ever thought about cycling iconic routes of the world famous tours then get yourself booked in, we’ll look after you.